Hospitality Technology: Deepfakes at the Front Desk: Here’s What Hotel Leaders Should Do Next

Hospitality Technology

August 21, 2025

VikingCloud Cybersecurity Evangelist Jon Marler’s article, “The Deepfake Dilemma: Why Hospitality Leaders Must Rethink Security in 2025,” was featured in Hospitality Technology. He explains how AI-driven deepfakes, from cloned voices to real-time video manipulation, are emerging as a major cyber threat. Yet VikingCloud’s 2025 State of Hospitality Cyber Report shows only 6 percent of hotels see them as a serious risk. Marler outlines how leaders can prepare by strengthening staff training, using AI to counter AI-driven attacks, and partnering with managed security service providers.

Read more here: Deepfakes at the Front Desk: Here’s What Hotel Leaders Should Do Next | Hospitality Technology